THEMES / YEAR PLAN
WHEN DO WE TALK ABOUT WHAT?

RESPONSIBILITY
HOW ARE WE GOING TO KEEP THE FLOW?

THEMES

PLANNING

SERIES

WHAT ELSE?

TOPICS

investing

every year

investing

Investing: weekly
stock updates

> week of the money

More in depth meetings
on the content

member get member

> stock in the spotlight

week of the money

Emotions / economics
and finance (interviews
with experts)

Like in a newspaper:
recurring topics

about peaks

every quarter

about peaks

???

> member get member

> interviews employees

SEO topics

Peak in (things to get to
know Peaks and how
investing with us works)

Keep quotes and reuse
interviews

every month

for SP & FR

> stock in the spotlight

Investing: stock in the
spotlight

> interviews employees

> introduction of Peaks

Country specific content

FOCUS POINT
WHAT DO WE FIND MOST IMPORTANT
IN OUR CONTENT?

Label articles? with
peppers show difficulty

Investing: basics of the
basics (on investing /
economics)

every week

Pieces on
investing

Pieces on
personal finance

Pieces about Peaks

QUANTITY / PLANNING
HOW MUCH CAN WE WRITE/POST PER WEEK/SPRINT/MONTH